Here’s the abbreviated version…
We’re looking for a big-idea, original-thinker, strategic brand planner who can encourage clients (and internal account and creative teams) to improve strategic outputs, question assumptions and reshape assignments into unique category-challenging propositions to create brand experiences. We’re looking for someone who can act as a catalyst to move brands forward and devise innovative ways to engage customers.
In this position you will lead and contribute to new business and ongoing strategic client engagements, developing a deep understanding of the client’s business environment, competitive landscape, brand goals, vision and strategy. You will regularly lead the charge to identify compelling insights, customer needs and market opportunities that create a competitive advantage and help drive business for our clients.
What it takes:
- Strategy: Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels
- Research: Initiate brand strategy discussions and subsequent market research initiatives to identify market needs, and create and exploit brand opportunities
- Insights: A strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage
- Creativity and innovation: The ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms
- Teamwork: Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions
- Analysis: Define key performance indicators to support brand strategy and objectives, conduct analysis to determine program ROI, help create and inform metric reports and dashboards, and make recommendations based on learnings
- Presentation: Cool, calm and compelling in the delivery of formal and informal presentations that deliver new thinking, close new business and educate clients and internal teams
- Literacy: Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc.)
- Trend-watcher: Stay up-to-date with current trends and innovation in integrated communication strategies (e.g., media, digital, research, etc.)
- Bachelor’s degree required. Graduate degree preferred in behavioral sciences, business marketing and/or advertising
- Must have 5+ years of account planning experience, delivering custom marketing solutions within a digital marketing, consulting and/or advertising agency environment; at least 5 years of experience in the pharmaceutical industry
- Entrepreneurial “can do” attitude and a relentless passion for collaboration and innovation
- Demonstrated expertise for uncovering insights and knowledge of how to leverage them to achieve marketing objectives
- The ability to translate clients’ goals and objectives into actionable and measurable marketing recommendations
- Knowledge of marketing/advertising mix (nonpersonal, sales materials, interactive and traditional)
- The ability to travel as necessary
Think you’ve got what it takes? Apply today!